This program equips you to be a professional leader with a sound knowledge of the digital marketing ecosystem, with the capacity to implement the most effective commercial and customer relations strategies to cater for the needs of the market.
Formato: Full Time Modalidad: On Campus Duración / Créditos: 12 months / 70 ECTS Idioma: English Campus: BCN
Presentation:
The Master in Digital Marketing & E-commerce is designed to train professionals in the new areas of the digital ecosystem, where the trend is increasingly heading towards eliminating the barrier between the online and offline worlds to deal more effectively with customers.
On this program, you will learn the key foundations of Online Marketing and the tools to conduct commercial activities on digital platforms, as well as developing you executive and organizational skills.
If you want to enhance your executive competences even further after completing your program, you have the option of doing a two-week residential program at Kean University (USA).
Program:
Information and Communication Technologies (ICT) have changed supplier-customer relations for good thanks to the consolidation of the internet and social media as effective customizable marketing tools. We now operate in a new scenario in which the rules of the game have changed. Nowadays, everything is fast, direct, measurable and deliverable anywhere.
The digital ecosystem is a fantastic hotbed of new ways of doing business. Companies have to prepare to embrace this new way of dealing with their customers. Therefore, the employment market demands a new profile of marketing professional with the ability to spot an opportunity to develop new strategies in a digital setting.
Objectives:
1. ONLINE STRATEGIES.
Training professionals specializing in the design of communication strategies, commercialization, attracting customers and generating loyalty in online environments.
2. CONSUMER MOBILITY.
Gaining a command of the influence of mobility on the user’s or consumer’s behaviour.
3. DIGITAL PLANNING.
Understanding the key factors involved in digital planning, as well as the company’s success and adaptation strategies in the new ecosystem.
4. MEASURING, ANALYSIS AND OPTIMIZATION.
Gaining an in-depth insight into the specific tools for measuring and optimizing results in an Electronic Commerce business.
5. ELECTRONIC COMMERCE.
Developing the skills required to effectively oversee planning, design, implementation and management strategies and techniques for the main Electronic Commerce platforms.
6. E-LOGISTICS.
Laying the foundations for creating effective strategies and systems for the management of integrated logistics and customer services in B2C and B2B Electronic Commerce settings.
Study Plan:
Barcelona
TOTAL CRÉDITOS 70
Module 1 Foundations of Online Marketing and Electronic Commerce.
- Introduction to the Digital Environment and Principles of Online Marketing - 5 ECTS
- Introduction to Electronic Commerce - 5 ECTS
Module 2 Online Marketing Planning.
- Search Engine Marketing and Advertising - 5 ECTS
- Results Marketing - 5 ECTS
- Social Media Marketing - 3 ECTS
Module 3 Design and Development of an Electronic Commerce Site.
- Design of a Virtual Store - 5 ECTS
- Customer Management, Logistics and Regulations - 5 ECTS
Module 4 Organizational Effectiveness.
- Outcome of analysis - 5 ECTS
- Online business plan - 5 ECTS
Módulo 5 Minor.
- Minor - 10 ECTS
Módulo 6 Master´s Thesis.
- Master´s Thesis- 15 ECTS
EAE.
After years of educational quality, we have earned the recognition of the most highly-respected national and international rankings, such as Bloomberg, QS, América Economía, CNN Expansión and Eduniversal, among others.
EAE is a member of prestigious national and international organizations, including AACSB (Association to Advance Collegiate Schools of Business), EFMD (European Foundation for Management Development), CLADEA (Latin American Council of Administration Schools), EBEN (European Business Ethics Network) and EMBAC (Executive MBA Council). Moreover, our programs are certified by leading institutions such as the PMI (Project Management Institute) and the CSCMP (Council of Supply Chain Management Professionals), as well as the Ministry of Education, ANECA and AQU.
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