Formato: Full Time Modalidad: On Campus Duración / Créditos: 12 meses / 70 ECTS Idioma: English Campus: Madrid
Presentation.
The Master in Marketing and Sales is designed to enable you to transform market challenges and opportunities into competitive advantages for the company. The program gives you solid training in both marketing and commercial management, as well as insight into the latest marketing trends and an in-depth understanding of the organizational aspects that generate corporate value, a key factor for the growth of any organization.
Upon completing the tuition period in Spain, students have the option of doing a two-week residential placement at Kean University (USA).
Program.
Today’s business environment is constantly evolving. Globalization, new information technologies and new distribution channels are all changing the perspective of marketing and the way we sell. To compete in a global setting, we have to access new markets, tackle new competitors and, most importantly, approach commercial and marketing management from a more innovative perspective.
Consumers are increasingly demanding and have access to information to help them make decisions. To fulfil their demands, companies need well-rounded professionals, with updated training in marketing, the skills to cater for an increasingly fluctuating market and the capacity to take full advantage of new technologies.
Objectives.
Business Intelligence
Gaining a command of techniques and sources for obtaining information and an in-depth understanding of the creation of an information system for Marketing, Sales and Competitive Intelligence. Analysing the market situation, defining the different scenarios, ascertaining the opportunities and developing the marketing strategy.
Strategic Vision
Identifying opportunities, threats and possibilities for change within the company setting, directing the strategy in response to the potential sales scenarios. Getting an in-depth insight into the opportunities and risks generated by the latest trends that emerge every day, as well as adapting the company to the competitive environment.
Executive Skills
Leading and motivating teams in a globalized and multicultural setting. Understanding how the Marketing and Sales Department should related to the rest of the organization in order to enhance the company’s value.
Course content.
TOTAL CRÉDITOS 70
MADRID.
Module 1 - International Marketing Decisions and Market Globalization
- Strategic management of International Marketing: competition and success keys in global markets - 6 ECTS
- Performance of marketing professionals in a global environment - 6 ECTS
Module 2 - Strategic International Market Planning
- Global markets: research and identification of the value proposition - 6 ECTS
- Value creation in international markets - 6 ECTS
Module 3 - Value Management in International Markets.
- Economic and financial management of strategic decisions in international marketing - 6 ECTS
- Digital marketing in international environments - 6 ECTS
Module 4 - Go To Market.
- Delivering international customer value - 6 ECTS
- Sales strategies and international comercialization - 6 ECTS
Module 5 - Minor.
- Minor- 10 ECTS
Module 6 - Internship.
- External Internship - 6 ECTS
Module 7 - Master´s Thesis.
- Master´s Thesis - 6 ECTS
EAE is a member of prestigious national and international organizations, including AACSB (Association to Advance Collegiate Schools of Business), EFMD (European Foundation for Management Development), CLADEA (Latin American Council of Administration Schools), EBEN (European Business Ethics Network) and EMBAC (Executive MBA Council). Moreover, our programs are certified by leading institutions such as the PMI (Project Management Institute) and the CSCMP (Council of Supply Chain Management Professionals), as well as the Ministry of Education, ANECA and AQU.